Justin Morris

Business Branding Basics

If you are looking to differentiate your company from that of others, one sure way to start is with branding. What is branding? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them int... Read >

Who is Ralph Lauren and What is the Polo?

If you have heard of the Polo shirt, it is most likely the name Ralph Lauren is also familiar to you. While the polo is older than Ralph Lauren, it was Ralph Lauren who made the polo shirt what it is today. The polo shirt's beginnings may have started... Read >

The Life and Times of the Scarf

When we think of scarves we may conjure up images of Hollywood celebrities riding around in convertibles. Scarves have an elegancy about them… a style. So where did the first scarf come from, who invented it and how did it evolve through history? A... Read >

Style, Fashion and Tennis

Tennis players and their apparel have changed drastically over the past one hundred years. This is especially the case for women who once had to play in large bustles and petticoats. But it isn't just comfort that tennis players have evolved into, it i... Read >

Screen Printing Materials

Screen-printing has been around for thousands of years. The concept has remained the same but the available materials today as well as types of inks have evolved. To start, screen-printing is a printing technique particularly suited for flat or relativ... Read >

Defining Apparel And Why We Have It

As a species, we humans wear articles of clothing, also known as apparel, dress, garments or attire) on the body. In its broadest sense, clothing includes coverings for the trunk and limbs as well as coverings for hands (gloves), feet (shoes, sandals, boo... Read >

The History of Tennis Apparel and Fashion

Clothing, from style to fabric, has changed drastically in the past one hundred years. This counts for tennis as well. Since tennis competition began, apparel wore by tennis players has gone from full-length dresses for women to short skirts, from pants o... Read >

Creating Company Culture

For company's, creating culture is important because the first indication that a company might be in trouble is not decreasing sales or shrinking profits but rather an eroding employee morale. Whose job is it to improve company culture? Often the CEO, ... Read >

Building Your Business Identity

Owning your own business requires a lot of savvy to stay ahead of the pack. You want to stand out above the competition, you want to be remembered and you want to make a positive impression. So what does it take to keep your business in the mind of your ... Read >

The History of Men’s Undergarments

Men's underwear has evolved over the years. In most people's lifetime they have seen how underwear has gone from a quite ordinary piece of clothing to something that varies in length, color and design. So what is the history of underwear, you may ask. ... Read >

The History of Golf Fashion

While golf has been around for a very long time, starting in Scotland, the fashion of golf for players has evolved - from clothing to shoes. The history of golf clothing and accessories is sketchy but records show Woolrich Co. was the first to special... Read >

The Polo Shirt and Its History

Many of us have heard the term polo shirt and many of us have worn them or still wear them. But how many of us know where the term polo shirt came from and whom it was that came up with it? Indeed the shirt started with the game of polo. Polo started o... Read >

Performance Apparel’s Special Performance

When we exercise we sweat, we smell, we overheat or get uncomfortable. But when it comes to clothing with today's technology, one can choose materials that now breathe or wick away moisture. Fabrics are so sophisticated that they are now called Performanc... Read >

History of Embroidery

Embroidery is the art or handicraft of decorating fabric or other materials with needle and thread or yarn. In this, it has been practiced for decades. The origins of embroidery can be dated back to Cro-Magnon days or 30,000 BC. During a recent archaeo... Read >

What is Fashion?

Clothing is something we take for granted. For centuries clothes were used as protection - later on they became useful as body adornment as well as a form of nonverbal communication to indicate occupation, rank, gender, sexual availability, locality, clas... Read >